Search engine optimization is a technology term that came into popularity around the beginning of the millennium. It means optimization of on-page and off-site keywords, multimedia such as YouTube videos and images, social media and other forms of content for specific search engine ranking results.
Search engine optimization services in today’s market often include:
- The creation of certain kinds of backlinks, which lift promoted web page in search engine results
- The use of social media, which introduced “chatter” around a website’s pages as a ranking factor.
- The use of key guest blog posting to assert authority for a promoted website.
The goal of most search engine optimization campaigns is to move a web page to page 1 of Google search results for a specific search term. Based on numerous reports, a web page listed on page 1 of search results for a particular term is of extreme importance for organic search traffic.
While popular practices like link building are discouraged by search engine authorities, the practice has continued to be promoted by many blogs of note.
Search Engine Optimization: Factors that Contribute to Rankings
The following informational graphic contains the on-page and off-page factors that contribute to a website’s search engine ranking. This detailed information illustrates the depth that search engines currently use to evaluate websites for importance in their indexes:
Attribution: Down by the Sea, Setting Sun, Huanchaco (CC) and Search Engine Land