Amazon Associates Cookie Duration
If you’ve spent a few hours looking for an affiliate program for your personal blog or website, you’ve probably heard the term ‘cookie duration’ used in one place or another.
The cookie refers to the length of days that your site, the affiliate marketer’s url, is given credit for referring traffic to a particular affiliate site, such as Amazon.com.
The longer the duration, the better for you – you will continue to get commissions if visitors that came from your site to buy from XYZ affiliate.
But if the duration of the cookies is short, such as one week, after those 7 days pass, you will not get a commission if a person goes back to that site and buys something.
Even if a customer was first persuaded by your site’s sales pages, if they go to buy from that affiliate site after 7 days, it’s too late for you to pocket a profit. It is good to pick programs that offer 30, 60 or 90 day cookies duration. Some programs offer year-long cookie duration, knowing that it takes time for certain purchase decisions to be made by those visitors and, possibly, future shoppers.
- ANSWER #1: Amazon’s affiliate cookie duration is just 1 day (24 hours), a very short time.
- ANSWER #2: If you have a shopping cart button on your affiliate site, it can extend the duration of the cookies to 90 days when a visitor clicks “Add to Cart” from your website.
- EXPLANATION: If someone eventually makes up their mind to buy XYZ product that you convinced them was a good buy, but does it after 25 hours, you won’t see a penny of profit from Amazon!
Bottomline: Amazon Associates is a Start
Amazon is a good program to start out with because online shoppers are comfortable with the familiar brand.
However, Amazon associates affiliate program is not a good choice for certain niches, mainly due to the dismal cookies duration – some shoppers take weeks to make a decision, and by that time, the marketer’s site won’t get the commission! The amazon affiliate console also doesn’t show just how many sales commissions are never given to you. It appears dishonest to create program terms that make so much profit and don’t compensate the very people who are responsible for Amazon’s tremendous growth as an online marketplace.
What are your thoughts about Amazon’s program vs other affiliate programs?
Our own affiliate training starts out with the Amazon program but knowing the slim commissions earned through the program, we have included dozens of reputable high paying alternative programs to Amazon’s so you can find a better one.