There has been a lot written about keyword research, how to do it, what tools to use and more. But what should you do with the keywords after you’ve done the research?
Here are a few quick tips to making the best use of the keywords you’ve found.
Create a section on your current website
This is preferably a category that you can label other posts with, the same way you would tag a post. Let’s use the keyword phrase “Rental Car Agreement” as an example:
Rental Car Agreement (the category)
- How to Fill out a Rental Car Agreement ( a blog post )
- Why you should prepare for a Rental Emergency ( another blog post )
- More articles with the base word “Rental” ( all other categorized posts categorized under this keyword-category )
Now you can see from the above example that the category has the exact match keyword phrase in it. The posts within the category, all contained within the “keyword-category”, all have some part of the phrase in them: Rental.
Use secondary keywords within context
What do you do with secondary keywords, terms that you want to rank for, but they aren’t as big on traffic? Use them within the titles of your articles! You can disperse them throughout related articles on subtopics and any other tangential article you may have.
- Use secondary keywords within the body of your articles – once is fine
- Bold the secondary keywords, italicize, link them to articles, sites and more.
- Don’t overuse them
- Create additional categories using these keywords
- Use them appropriately on the alt tag of images
Use diverse related tags
You can use the exact keyword your research has unraveled in your tags on relevant articles. However, overuse of a particular tag on articles that don’t contribute meaningfully to the subject may not be helpful to ranking for that search term. Instead, apply tags that are related.
What is a related tag?
If your article is about Bose Headphones, then a related tag may be Audio Equipment, Premium Headphones, etc.
All these are relevant. To get even more ideas, go to Amazon.com and look at the categories Amazon suggests. Look at the subcategories:
Tags should work the same way. Use names of people, brand names, locations, and anything that was noteworthy in the post.
About 2-3 is usually enough, but even one tag that’s a frequently mentioned topic in the article should be enough.
- 2-3 tags is usually enough
- They must be relevant to the post content
As a bonus, write a custom meta description for your tag pages. If your WordPress plugin for SEO let’s search engines surf your tag pages, then they’ll definitely pick up on unique descriptions! Same applies to category meta descriptions.
Relate posts and interlink frequently
Interlinking within your website is one of the best ways to help your site become a bit more engaging.
When you mention a new subject in an article, but don’t have enough time to cover the subject in full – create a link to that subject, wherein the reader will discover it in depth. It doesn’t matter if you haven’t written it yet, just create the link and after you’re close to publishing your current post – create another, and briefly explain the second subject. Then you can return and enter in the actual page id or post link.
Later on you can add further detail to that lighter post. Click here to learn about some interlinking plugins for WordPress.
Interlinking helps your website because it can help readers find what they need faster. If they need more information on a particular product, why not link to a separate page where a discussion is imparted on the benefits of that product?
- Interlink within your site using keywords and phrases to subjects that may interest readers on your website – this will lower bounce rates, increase page views if done helpfully
- Interlink to other websites that are reputable and publish frequently, share great content!
Make your site frequent and reputable
The most fresh resource that provides ample resources and has a conversation on at least 1 social media platform will rank sooner or later for the search terms it is targeting. It doesn’t need to have 100 links, but even one link from a reputable blog will be enough to help it – so long as it maintains fresh content.
- Publication frequency helps a site rank faster (lots of “long tail” subjects)
- Maintaining a high quality resource helps a site rank faster (low bounce rates)
- At least 1 social media platform with some user engagement (comments, likes, shares)
Use your keyword research frequently to find great subjects that are popular on the web. In one recent post, we shared a tool that will help tremendously with finding questions that need answered. Use it as a springboard for your next 100 posts!
Create a fan page on Facebook using the keywords
Did you know Facebook fan pages can rank, too? Using the keywords you’ve found, you can build a relevant community around your niche.
- Use at least a partial-keyword phrase title for the fan page – or focus on the subject itself, taking note of the other community pages already in existence
- Write a unique description for the fan page
- Like other fan pages and join discussions where apt
Search for blogs that use these keywords
When you wish to maximize your off-site SEO efforts, use the keywords you’ve found to locate some bloggers already applying these keywords to rank their sites and get traffic. Take a look at how they are making use of them and apply some of the methods they’ve used to improve their on-site optimization.
- Go off-site to find out how other website’s use the keywords in their content
Conclusion: Allow time & verify your website
Fast results may be pleasant, but they may not last. So don’t expect overnight results. It may take at least 1 month to see some major SERP (Search Enging Ranking Position) movement, perhaps more.
If you don’t see any movement after applying many of the above tips, then there may be a penalty.
Perhaps you haven’t reached a particular threshold:
- Content is not valuable enough – click here to learn more about creating valuable content
- Design is leading to high bounce rate – click here to learn more about reducing bounce rates
- Poor titles for your posts and content – click here to learn how to create catchy yet optimized titles
- Posts are too short, lack originality and substance
- Slow website – click here to learn how to speed up your WordPress website
- Not more than 100 pages on your website – click here to learn how to create your first 100 pages
- Wrong color – click here to learn which colors will work best for your website