First this week — what are some valid reasons to exit an affiliate program? And how do you decide on when it’s right to stop promoting the products of an affiliate program?
Next, we talk about time management. There’s a great course at Lynda.com for affiliate marketers. In our technological age, everyone can benefit from organization and clarity.
Lastly, we dive into brilliant reading material from Growthhackers.com and Feedfront Magazine. Check it out!
Exiting Affiliate Programs Due to Lack of Trust
This week we decided to cancel our account with Shareasale after concerns about payouts. We have been an affiliate for several years with no payouts from the program whatsover. We tried a large variety of programs within Shareasale and our clicks were reaching the advertiser’s product landing pages.
While some bloggers claimed there were good programs that paid them through Shareasale, they were being compensated for referring Shareasale affiliate sign ups. This concerned us.
This brings us to the topic of discussion this week: measuring an affiliate program’s trustworthiness.
How do we determine whether an affiliate program is trustworthy?
Here is our basis for cancelling our relationship with Shareasale and deeming other programs “unacceptable”:
- Does the affiliate program pay out regularly?
- Does the affiliate program provide accurate statistics? Do discrepancies show up monthly?
- Does the affiliate program’s staff treat us respectfully via email OR ignore, bypass concerns and complaints with misdirection or falsehoods? What is the program’s overall tone and reputation on scam-reporting sites?
If you determine the program you’re participating in isn’t fair, it’s time to do an evaluation. Be sure to evaluate your own site(s) to be certain that it isn’t a problem on your end, of course (thin content, broken affiliate links, cloaking plugin problems).
Where to go from there?
Being an affiliate can sometimes feel like being a hostage. Your income depends on affiliate links registering purchases. If the program you rely on chooses to disregard good faith business practices for the sake of pleasing an executive or investors, what’s left for this line of “work”, for affiliate marketers?
We’ve got to move on to other pastures, creating our own products and pursuing good faith relationships with other affiliate contracts. With Adsense and other programs becoming less reliable as a means of stable affiliate income, many have chosen to pursue product creation to gain some control over their online income.
Switchtasking makes everything harder to finish
Ready to combat the chaos of to-do-lists in your life?
We highly recommend Lynda training course, “Time Management Fundamentals” with Dave Crenshaw. His creative instruction helps a listener to grasp how ineffective multitasking or “switchtasking” really is:
- We saw a real life example of how our own productivity was 5x times slower by multitasking. It took us 1 minute 42 seconds to complete a tiny 22-second task!
- We saw a real life example of how our productivity was 5x times faster by working on a single task.
Moving forward, you’ll find Dave’s advice for “Gathering Points” quite sound. Gather points are places in your home, at work or on your devices where you store to-do’s, notes and action items . He urges the listener to reduce their gathering points; the fewer gathering points you have, the easier it will be to stay organized and not feel flustered by all those items!
- How We Scaled from 0 to 100,000 visitors in 1 year by YesOptimist.com – A brilliant article detailing a process for building a resource-rich website with dozens of evergreen tower articles.
- Bloggers Adjust Your Mindset by Christen Moynihan Evans: “Talk about the [affiliate] product in relevant, relatable and useful ways that will resonate with your audience… after all, you know them best!”
- Productivity, Prioritizing Goals and Overcoming Setbacks by Travis Glenn: “Most people overestimate what they can do in a day, and underestimate what they can do in a month.” An unknown quote.
Travis Glenn goes on to say, “I’ve had more luck with the old school approach. A physical day planner is perfect for this. There is a limited amount of space for each day block. This forces you to focus on the top five tasks. When choosing your tasks, think quality over quantity[…] If you’re knocking off five high value tasks each day, that’s 25 in a typical five-day workweek; well over 1,000 in a year. Completing 1,000 tasks that are truly high value will lead to some amazing results.”
He tempers these optimistic statements with realism; obstacles, accidents and distractions occur in life, leading to disarray and disappointment. But becoming flexible with our situation allows us to pick other times where we can double up and accomplish objectives. You’ll find this article about finding a productive workspace useful if you’ve ever set facebacks due to family obligations and other at-home distractions.
If you’d like to read the complete articles discussed in this week’s roundup – get yourself a free Feedfront subscription here. It was all part of a Feedfront Magazine (Issue 37 article, Jan 2017)!
Until next week!