Why do website owners hire writers for their blogs and web pages? Is it because they aren’t creative? No.
Often times, when I hire a writer, I simply don’t have the time to research the subject thoroughly. Perhaps you are already fully employed and have family obligations, so running a website with regular content can become a struggle. At other times, I simply don’t like the subject, but I know someone who would be perfect to write that post!
Why website owners hire writers:
- They have too little time
- They have a family and a full time job
- They don’t have time to research the subject adequately
- They don’t have time to review and edit new content
- They don’t enjoy writing on a particular subject
Hiring results are usually good
I’ve found the results from different content sites to be very good, so I’ve resorted to hiring writers to assist me. Though there have been hits and misses, you can always communicate your displeasure at a writer by noting the errors gently and requiring that they correct the content issues. Usually, they are happy to 1) fix it and fast 2) cancel the job and refund your money.
In the case for this website, I write most of the content myself because I enjoy it and I know a bit about it to write confidently.
Of course, we all make mistakes, that’s why I will often return to my older posts and rewrite, edit and complete the information for future readers. I want the information to be the highest quality, most readable and most enjoyable. I have the same desire for each post that I pay for – I want it to be the highest quality so that my readers leave informed and satisfied with the answers they’ve found.
Using template emails to request articles
When you run several websites, writing individual article requests to different writers can be time consuming, so I’ve created template letters that I can fill out and customize. This saves on time and the request is more thorough so I know I will be getting a quality return article. The more specific, the better, I’ve found.
Tips on Sending Requests for Articles and Job Orders
- It’s good to email the new writer you found and let them know you are interested in hiring, but wanted to see if they would be interested in [your niche subject]. Sometimes they’ll gladly accept, other times they will truthfully say they don’t want to write that.
- Including a link to your site can help the writer better meet your requirements, knowing what sort of content you prefer.
- Creating a tabbed or numbered list of a few items that MUST be in the article is a good idea to keep your thoughts straight when composing a request email or job order
Free template email for requesting articles
The below article request template was prepared 3/19/15 – feel free to customize and use it for your own requests:
Would you be interested in writing the article “[9 Best Places to Go Fishing in Canada]” for my website [FishingCanadaDad.com]? I am looking for a writer to complete a [1,800] word post on [9 best locations for fishing with descriptive and interesting sections for each location. There should be a tabbed list of engaging facts and links to the sources for all 9 places.] If you think you would enjoy writing something like this, please let me know. Thank you! – [my name]”
Where can you use this?
- And many other places, even contacting individual bloggers!
Be more specific and get the right results
Now this is a very simple request template, but should you feel the need to include specifics like, “please do not use Wikipedia as an authority for the facts used in this article, only refer to government factual sites (.gov)” — this can give you the exact results you want. I think writers appreciate specificity as they can mentally check off whether they have met the requirements of the job.
After you’ve hired a writer and you have an article in your browser, read it. Make sure the requirements you set have been met. If not, don’t be shy – reach out to them and let them know that the job isn’t done. Sometimes writers hurry and forget something. Sometimes they are spinners (meaning, they used software) and if you’re not careful you’ll be spending money on spam writing that took 5 seconds to auto generate.
- Read the article and verify your requirements have been met
- Spell check – if there is one error, you can correct it. But if there are many, send it back.
- Check Copyscape for copies of the article on any website
- Check the word count, if necessary (some content sites already give you the count)
- Send back for corrections if needed
A number of times (even recently) I skipped my due diligence. I was too excited to get the article – and later I found that they hadn’t met one of my requirements.
…But if you’re going to be spending a bit of money, make sure you review how the work was done – especially subjects with highly specific needs for your audience. A lot of these errors can be avoided with a little patience.
Build a list
After some time, you’ll find reliable writers, and some that you won’t hire again. Keep the names of the good writers and avoid content marketplaces that didn’t give good results. I hope you enjoyed reading this article and leave with something valuable for your current project!