People love to shop on Amazon for the latest products that get released by both entrepreneurs and companies all over the world. The only problem is that potential customers don’t get the whole gist of the product they are looking for when they visit its product page. Instead they get a generalized idea from a short product description that is usually just a few paragraphs long. However, if these customers were to look for these products on niche websites instead, then they could receive more information on them in order to make an informed decision as to whether or not they want to buy those products.
Niche websites focus on one particular item instead of a plethora of items like on Amazon. The advantage to niche websites is that you get individualized customer support on your item and even product reviews that are more thorough than on Amazon. These niche websites are usually run by either the company who makes the product or one that focuses on the category of the product. For example, if you are interested in horror movies then you would want to find a website where the niche was specifically horror movies only. That way you have both webmasters and individual users going to the website who all have a common interest in that niche. Then if they post a review or write a product description for an item, you can be sure they know what they are talking about. If you go on Amazon, half the time the reviews are not even genuine because sellers pay other people to leave fake reviews in order to get their ratings higher. You won’t see this happening on niche websites.
The big question you probably have on your mind is, “Where do I find these niche websites?” Now you have to understand that Amazon is one of the most popular websites in the world, so they will always have more traffic than any niche website. This means you will have to do a little research to find these niche websites because they will be harder to find.
- Try going to the Google search engine and type in the name of your niche.
- Add the word “website” after it just to make the search more thorough. You may not get the results you want on the first page, but eventually you will find the niche website you are looking for.
- Another way is to search the website of the company that produced the particular product which interests you. They often have forums or blogs where enthusiasts talk about various niche websites based around that product or its category. Between these two methods, you should be able to find the website you are looking for and learn more about the product that you are thinking about buying.
What do you feel is the biggest turn-off in large merchant websites that cause you to turn to a niche website? What would you do to make a website like Amazon better, or if you had to start from scratch, what would you create?
Let us know in the comments below.