Cut site load times in half now
You have a great landing page, introducing a wide array of rich content for readers. But something isn’t working – visitors bounce just before reading the content. The culprit? Your home page loads in just over 8 seconds.
What can you do to cut load times? Analyse your WordPress site for laggard plugins with the P3 Performance Profiler.
Step 1 – Install the P3 Performance Profiler
Go to the WordPress plugins menu in your site and search for the plugin. Install and activate.
Step 2 – Run the Automatic Scan
Run the automatic scan.
Once installed, this little button will tell you how long it takes to load your site, without you having to go to a site speed analysis site.
You should aim for a site load speed below 2 seconds; any higher and you’re losing customers and traffic.
Step 3 – Get Rid of Slow Plugins
Take a look at the graphic the P3 Performance Profiler has produced. Which of the plugins in your installation take up 20% + or more? The higher the percentage, the greater the impact on site load speed.
- Get rid of plugins that eat 20% or more of the pie. There are probably better plugins with the same feature set.
- Prioritize which plugins you really need for your site. Get rid of ones you actually barely use.
- Consolidate features wherever possible. Why use two Google analytics plugins when you can simply inject the GA code in the header of your WordPress theme?
We highly recommend not only reducing the amount of plugins installed, but reducing the plugins that eat up the majority of your site’s performance. In all likelihood, laggard plugins are poorly optimized and have haphazard script calls that bog down page load times.
You’re going to be surprised when you see which plugins are increasing site load times for you!
Step 4 – Run WP Optimize
After deactivating the plugins, you can also install and run the WP Optimize plugin which will clear up database entries and generally improve your site’s performance.
Check the default, safe options only before running the WP Optimize plugin. Red options are more risky and can mess up your site.
Step 5 – Re-Test Site Speed
Try any of these sites to test the load time of your web pages now.
You should get a noticeable improvement in load times from following this tutorial.
We hope you found this quick look at the P3 Performance Profiler plugin helpful. It will not only increase your conversions, but your traffic will likely return if your site has something meaningful and valuable to readers.
If you want even more ways to cut down your site speed, check out these blog posts by CrazyEgg and ConversionXL — just don’t get caught up in the statistics. Get the results you want and move on.
Site speed is easy to overlook when you’re focused on writing great content and optimizing your conversions. But if you look closer at what you have under the hood, you’ll find there are some WordPress plugins bogging down everything.
The solution is clear and simple: get rid of those bad, slow plugins sitting in your WordPress install. Let the Performance Profiler analyse them for you automatically.