Keyword research used to be very difficult because developers relied on tools like Google Adwords to research traffic volumes and competition.
Nowadays, large companies with frequently updated databases explore Google’s search results in different ways for keyword data. They even pose their own estimations of traffic and present information about competing sites, like backlink profiles.
Powerful Keyword Research
With platforms like Semrush.com, you’re able to extract meaningful keywords from a set of hundreds of thousands within your chosen topic — in moments.
These keywords can then be sorted for the least competitive terms, meaning those terms that, if used in website content, could lead to traffic growth.
The video tutorial below illustrates how simple it is to extract keywords from the keyword research platform Semrush.
You’ll find many more training videos like this in Refresh: The Complete Affiliate Training blueprint.
Sometimes, getting traffic isn’t enough: targeted traffic is what marketers usually want for their website to convert visitors into customers. Cherry-picking these from a thousand extracted terms can take some time, but it is easier with A-Z sorting functions in Excel and Open Office.
Relevant Keywords & Targeted Traffic
Low competition keywords should be used thoughtfully. After all, if the keywords used in your articles are an unfocused set of terms – it can be ineffective for making your site profitable, let alone making sense of using them for articles.
So, while hovering over your keywords, remember to pause and ask:
- Does this keyword have a strong “buyer’s intention” ?
- Does this keyword have a potential to become an article on my site?
- Is this keyword strongly related to my site’s subject?
Spend time and thought as you select the keywords to use for your website. Keywords can form a part of the foundation of your site’s traffic strategy.
How Many Keywords Should You Use?
Our suggestion, both on our blog and in our affiliate training blueprints, is to gather as much as 10,000 or more combined search volume with the keywords you extract from your preferred keyword research platform.
So if you are able to find 100 keywords or 24 keywords, make sure they amount to a significant amount of combined search volume.
This is important because not all the keywords you use in your website will reach page 1. Most of them will reach page 2,3,4,5,6, etc. It doesn’t really matter how far back they are if you are using extremely long-tail keyword terms.
The visibility is what’s important.
The more search-visible your site becomes, the better the chance that you will be found by your ideal customers.
What Results to Expect & Precautions
From our own experiences, preparing content around keywords can be very effective. However, using keywords themselves is another step that requires care.
Overusing keywords is considered “spamming” by Google search and can result in traffic penalties against your site. To avoid this, please use keywords sparsely, naturally and thoughtfully.
This is our suggested approach and it’s proven highly effective on our own properties:
- Write 15 article titles containing a single low competition keyword each. Use the keyword naturally (or use synonym of the phrase targeted).
- Publish articles.
- Review traffic increase results in your analytics suite.
This approach seems highly effective and safe because the keyword is only being used about once.
Explore Google search results for popular subjects and you may find that many major websites take advantage of keywords regularly in a similar manner.
Other Ways to Increase Targeted Traffic
One of our latest suggestions is using the website Faqfox.com, now owned by a media company.
Faqfox delivers thousands of questions posed on any topic within forums, Reddit posts and other social media.
It’s an excellent way to learn about your audience, what their needs and concerns are and, at the same time, a way for you to become very knowledgeable about a particular subject.
Whenever anyone poses a question in a forum, say, about dieting, hundreds of people can chime in. Faqfox will conveniently export all these great information hubs in an Excel spreadsheet, listing the title of the post and the URL to the post.
As you sort through just one of these links, you’ll find a storehouse of content ideas and sources to use.
Open a blank text document to jot down sources and any article title ideas that come to you. Or simply use the very same question used by a forum poster – and write a thoughtful, original article to answer the question.
Lastly, you can join that forum or thread – if you already have an established reputation in the community – and leave a link back to your site, along with other resources people may benefit from.
It won’t work in all places as moderators can be quite strict if you haven’t built your relationships up.
- Use Faqfox.com to extract thousands of real questions being posed by your audience.
- Create an article addressing the needs posed in those questions with additional research done by you.
- Use the questions posed as article titles, or alter them to create unique article titles that exactly address the concerns of your audience.
- Share your article at the locations where people are posing questions (using the same spreadsheet you extracted from Faqfox.com).
Keyword research used to be harder. Nowadays tools like Semrush and others make it easy to extract thousands of keyword possibilities. With only a little sorting, we can find keywords that can be applied to original content for potential traffic growth.
If you’ve found this article useful in any way, please leave us your comment or further questions.