After you’ve published your post, how much time should you spend promoting it? What would be the result of doing this with each post?:
– Auto posting an update to social media, like Tumblr, Twitter, Facebook, Instagram and other sites using a WordPress plugin that automates the process when you hit “Publish”
- 4 visible locations created for your post.
– Reposting the article with an image at least 2-3 times during the week / month, as the post ages, on all your social media accounts for the website
- 4 visible locations x 3 = 12 visible locations created for your post.
Using just 4 services, we have made the post available in 12 different places, over time. Let’s see what the results may be in a realistic scenario with estimates.
A modest social media scenario
Let’s say you have a modest amount of followers, or none. You share your post to 4 channels of social media, increasing your post’s visibility.
Second, you repost the tweet, Facebook share, etc another 2-3 additional times during the month while the post is “fresh”.
Here is a realistic scenario:
- 2-3 reshares of the post on Tumblr: 2-6 impressions for your post, possibly one like.
- 2-3 tweets of the post on Twitter: 40-100 impressions for your link, possibly a click or two to your site.
- 2-3 reshares of the post on Facebook: 1-2 likes, possibly a few clicks to your site.
- 2-3 reshares of the post on Instagram: 5-10 likes, possibly a few clicks to your site.
Scenario Result: 142+ impressions, 6 likes, at least 3 more clicks to your site
Services used: 4
Time est. spent preparing social media posts: 15 minutes or more per post
WordPress tools for sharing
If you wish to learn more about how to set up auto-posting to social accounts, such as Twitter and Facebook – take a look at the NextScripts: Social Networks Auto-Poster plugin.
With a little setup time (1 hour or so), you can have this handy tool ready for your next published post to get promoted in several stages off-site.
That’s fantastic for website owners who need additional traffic to grow their website and interest more readers.
Tips for best results
Simply autoposting your latest post may work minimally, but if you don’t spend a little extra care on writing a neat description or call to action to your post, then it may get a weak response.
Invest a few minutes to make each call unique, consistent and interesting or very useful to your audiences.
- Write unique descriptions and comments to go with each share of your post.
- Images get re-shared far more than text-only Facebook posts.
- “Funny”, “very useful”, “stimulating” are likeable and shareable posts – look at other fan pages that are popular to get an idea for what’s right for your audiences.
- Use a URL shortener to make the link smaller – although I don’t often use it, it can make a post look neater – this can be a plus.
- Call to action: encourage some action with each share – “click to learn more”, “buy a new…”, etc.
What you put into sharing is as important as what you wrote
The result of sharing your post on social media speaks for itself.
Go on and try it with your next published post and report your results here, if you wish.
If you haven’t used at least 1 social media platform for promoting your posts, start with a Facebook fan page. Then move to your next favorite to use, like Pinterest, Tumblr, Instagram.
Be sure the venue is appropriate for your brand.
Also, setup the accounts fully with logos, custom backgrounds, descriptions, links to your site, and all that would make it a good off-site promotion tool for your website.
We hope you found this post useful!