It’s a subject that doesn’t get as much attention, say, as SEO link building. Nonetheless, budgeting for a niche website is key to steady content publishing, marketing and link building.
A question to you, dear reader:
- Do you have money leftover at the end of the month in your website budget, or are you in the red from your website(s)?
If you’re in the latter group, it’s time to consider budgeting more carefully, and spending less time at the computer.
1. Set a strict spending limit each month.
- $50.00, that’s all for content.
- $25.00 on software, period.
- $5.00 for bug fixes.
- Total: $80.00, absolute max.
2. Delay spending on software, subscriptions and themes. Give yourself time to make a decision whether you plan on spending another $15 or $67.
When you’ve taken account of what you’ve already accomplished for the site this month, do you really need it? Can it wait another month?
How much is this cost going to take away from the site’s content and marketing budget?
3. Spend less time at the computer. The less time you spend browsing the web for ideas and learning, the less likely you’ll stumble into impulsive purchase problems.
4. Save up for useful features. If you absolutely need a function, theme, or feature programmed and it goes outside of your budget for the month, start saving up while at the same time learning how to do it yourself.
If you fail to save up for the feature, you will have made some ground learning how to do it yourself.