What is it that makes people leave your site quickly?
Bounce rate: a measure of time before the visitor of a given site decides to “bounce” off someplace else. The higher the bounce rate, the less time they spent on your site.
It’s usually not a good thing for your website, but in some cases a high bounce rate is effective for the website’s goals—such as a Pay Per Click income(Adsense), where a small website with little information leaves people with no other way to turn but out from the website by clicking a different link.
But in this article we are going to discuss ways to engage readers with your text posts by making them a bit more extraordinary to ensure people spend a little more time finding what they want, discovering more learning material, should they need it.
Eventually, they may like your site or be convinced enough to purchase something!
Writing interesting content is a challenge.
Online, there are simple and great ways to make your content look better, read better and engage your readers more. Here are a few of the best tips that I’ve found work for me, and hopefully will work for you.
You can achieve low bounce rates. Just try a few of these tips.
# 1 Use a white background.
# 2 Use 14pt or greater font size that is readable, but not too big. A black, easily recognizable font is best.
# 3 Use 120% spacing for line height and plenty of head space between paragraph headings: think “air”.
# 4 Ensure your paragraphs are not too big and divided by breaks. The headings let readers know instantly what they will find out, or at least a scent of what’s to come.
# 5 Optimize your sidebar content. Include Most Popular Posts with images list, create a better categorization that makes it easier to answer the main question people surf onto your website for. Create a custom image-menu with custom graphics – instead of using mere links with Custom CSS.
# 6 Write about things that you enjoy. Improve your writing. Simplify your writing with better titles and headings, tabbed lists and resource links (eg., using Related Posts plugin for WordPress users).
# 7 Interest the audience with free: free downloads, free images, sounds, templates, giveaways, contests, be generous online.
# 8 Create a mascot or theme for your website that makes a complex subject easy and interesting (each post can then have a unique quality that only your site can provide).
# 9 Treat your reader as a person seeking education and provide the best education on the subject you are serving.
# 10 Eliminate clutter in your top menu bar: 5 links should be enough, but 14 links is too much in a menu. “About us” becomes “About”; “Anthrophological Studies” becomes a “Studies” drop down menu. Get it?
# 11 Post a comprehensive solution to a common problem – then provide great headings, great images for each heading so that it is easier to follow, even if it is hefty.
# 12 Optimize mobile. Mobile versions of sites can often be neglected, but getting a responsive theme is half the work. Ensure images are correctly sized, links appear correctly, drop down menus work, touch zones are working, etc.
# 13 Increase site speed with a reduction in plugins, reduction in image size, GZIP optimizations, and using Cloudflare services to get extra punch for site speed.
Great examples of a few of these tips are:
If I’ve missed anything, please share your advice here as well. I find the best tip of all of these is bigger font size and spacing – it makes reading very easy and pleasant on any website, on nearly any subject. If people cannot read your writing, what will make them stay on your web pages?
Note: This post was originally posted on a forum that decided it wasn’t valuable content. What do you think?